Plural Studios Launches Contract Furniture Brand and Website at PluralStudios.com
Plural Studios, an independent and family-owned commercial furniture brand, announces the launch of its website, PluralStudios.com. The site introduces the brand and features Plural’s products that are made-by-hand to exceed expectations for design, quality, comfort, value, and on-time delivery. Plural also defines the versatility and multifunctional use of its products throughout a wide variety of commercial spaces, from healthcare and hospitality to corporate, retail, and beyond. Plural believes in delighting its clients by providing adaptable furniture solutions that make a positive impact on the economy and society at large. As a family-owned business that still builds its products by hand in America, the company’s culture, integrity, and relationships guide its every decision.
In addition to showcasing the brand’s spirit and commitment to doing the right thing, PluralStudios.com provides extensive product information, images, and downloadable assets for the company’s versatile array of seating, tables, modular furniture, and pillows. For founding partner, Barbara Brandt, Plural’s website exemplifies the collaborative effort of the brand and its creative partners, “Collaboration is critical and absolutely necessary because we move fast. It’s about problem solving, creating the best product, and getting into the market as quickly as possible. Collaboration inspires our mantra of “more than one,” as we work closely with our talented partners to create furniture solutions that endure while also saving space, time, and money. For us, that is the fun part.”
Plural Studios for Healthcare
PluralStudios.com also represents the launch of the company’s inaugural collection for healthcare furniture, Avila, a highly adaptable seating system designed by industry luminary Brian Graham. For the Avila series, Plural challenged Graham to reconsider typical industry archetypes and consider how his elegant integration of form and function could inform a refreshing and empathetic approach to healthcare seating solutions. Brian agreed and states, “I feel the time was right to introduce a tailored, modern sensibility to healthcare furniture.” In addition to its inspiring classic design, the Avila modular system delivers a wide array of shapes and components for endless configurations in both public and private spaces. Avila is also designed to perform beautifully for multiple life cycles and features standard field-replaceable upholstery to easily create a healthy and sustainable choice for healthcare seating.
Specifying Material Emotion
Plural Studios collaborated with Laura Guido-Clark of LOVE GOOD COLOR to create a holistic palette of finishes and textiles that empower designers and end users to specify with intentional joy. Plural’s material solutions lead to discovery with endless combinations of color, 628 graded textiles and COM, 21 wood finishes, 20 laminates, 13 powder coats, and 8 solid surfaces, among others. Understanding there is more than one point-of-entry into the specification process, Laura and her team created an experiential approach to Plural’s textiles and finishes, “We thought about the experience of moving from one material to the next, leading the specifier on a journey with choices that were never ending.”
Holistic Approach to Sustainability
Plural bases its business culture on steadfast principles and believes sustainability requires more than third-party certifications. As stated on their site, Plural has pledged a holistic approach that encompasses waste elimination, reduced reliance on limited resources, assurance of the safety and well-being of the individuals building and using its furniture, and extended life cycles for all products.
Field-Replaceable Upholstery
Plural’s primary objective is to design and produce beautiful, incredibly durable, furniture that withstands the test of time and can be repurposed for more than one lifecycle. One way they achieve this goal is to offer the Avila collection with removable/field-replaceable upholstery covers as a standard feature at no upcharge – because it’s the right thing to do. This routine gesture, alone, can extend the life of its furniture for many years.
Plural Brand and Website Design
Plural Studios retained and partnered with one of the commercial furnishing industry’s leading creative firms to design its website and brand, Grant Design Collaborative in Atlanta. The multi-disciplinary firm has received some of the design industry’s highest honors, and their clients have included Adobe, Association for Contract Textiles, Blackberry Farm, CF Stinson, Decca Contract, Geiger, Herman Miller, Hewlett-Packard, Mohawk Group, and Steelcase 360, among others. Grant Design Collaborative was founded in 1996 by President and Chief Creative Officer, Bill Grant, a former national president of AIGA, and its award-winning creative team includes Creative Director, Matt DeFrain, and Senior Designers, Elizabeth Seidle, and Kurt Seidle.