Hospitality Furniture Manufacturer Beaufurn Announces Major Rebranding

Beaufurn is unveiling a brand refresh across all platforms, including a new identity, to reflect the company’s evolution into an all-encompassing commercial furniture manufacturer. Beaufurn’s new look and feel represent a commitment to innovation and the company’s role in furnishing inspired environments.

“While our business has transformed dramatically over the past few years, it became clear that perceptions of the company have not evolved at the same pace”, said Thomas Bongaerts, CEO of Beaufurn. “The brand refresh marks a new Beaufurn both inside the company and out, with a strategy hyper-focused on the commercial furnishings audience.”

Beaufurn provides the foundation for inspired environments. With a passion for design, Beaufurn will bring sophisticated styling to elevate and enhance any commercial environment. Also, we provide greater capabilities, with more options to meet both vision and budget. Finally our product is built in America to deliver both the highest quality and most dependable service anywhere.

The new brand identity, including a new logo, visual elements, and a streamlined user interface, comes as the company prepares to display at the annual Hospitality Design Expo + Conference in Las Vegas, April 26-28, 2022. Signage showing the elements of the rebranding will be prominently displayed.

From inspiration to inspired spaces. Beaufurn leads the industry in furnishing custom environments from an extensive product selection renowned for artisan workmanship. With a shared passion for design, we are here to empower your vision. To begin previewing the new look, visit beaufurn.com