G2 Esports Partners With Herman Miller to Deliver the Ultimate Gaming Experience
G2 Esports, one of the world’s most distinctive and successful esports and entertainment brands, and Herman Miller Gaming, a division of luxury furniture maker Herman Miller specifically dedicated to research and development for gamers, announced an exclusive partnership between the two brands. The partnership will provide G2’s gaming teams with Herman Miller Gaming equipment and create exclusive opportunities for the teams to collaborate on future products and research.
With both brands focused on high performance, the partnership is designed to leverage each brand’s area of expertise to foster deep research and collaboration that will shape future products and insights. At the outset, Herman Miller will provide its advanced expertise and innovative products to the teams to help boost their competitive success, equipping G2 players with new chairs, tables and monitor arms from the brand’s portfolio. The teams will work together to discover and share insights to influence future product development, which will include connecting G2 players and the greater G2 community with Herman Miller’s research and development team. Additionally, Herman Miller will work on a performance model with the G2 team examining how they might improve the ways G2 recruits and trains players.
The partnership agreement extends over multiple years, a testament to the shared strategic collaboration and ambition to bring activities to new heights. Since its founding in 2015, G2 has achieved the highest levels of performance in every aspect of business in the esports industry. At the same time, PC enthusiasts and gamers from every corner of the globe have been utilizing Herman Miller products to improve their performance. The partnership will see the two brands come together to deliver the ultimate gaming experience for G2’s 45 million fans worldwide.
G2 is the largest esports team to date that Herman Miller Gaming has ever partnered with and will see them join G2’s growing list of trusted commercial partners, including Logitech, New Era, Ralph Lauren, adidas, Betway, BMW, Mastercard, Pringles and Red Bull.
Carlos 'ocelote’ Rodriguez, CEO of G2 Esports, comments: "Herman Miller is the absolute crown jewel of sitting comfort. G2 and Herman Miller are the cream of the crop and I can't think of many better partnerships. If you ask me to team up with my ideal brands, Herman Miller would literally come in the Top 10. That's insane. I'm both grateful and excited for what's to come."
“When we entered the gaming space, we made a commitment to contribute to the community through products based on each gamer’s unique needs,” says Jon Campbell, General Manager of Herman Miller Gaming. “Our vision with G2 is to continue to discover ways we can meet and support players in every aspect of the game. Working hand in hand with their players, we will deploy Herman Miller’s elite design and engineering teams to innovate, design and discover insights and solutions that could change the way we support the esports athlete, both physically and mentally, forever.”