Ghent, VividBoard, and Waddell to merge into one brand

After four decades of producing industry-leading visual communications and space solutions, parent company GMi announced the merging of Waddell display solutions and VividBoard patient care boards under its flagship brand Ghent.

“The way people work has changed. With that comes changes to how our partners want to interact and work with us,” commented Susan Claus, Director of Marketing at GMi Companies. “With NeoCon’s theme being Design Makes a Statement, it was the perfect place to make our announcement. We are making a big statement by scaling the work we have done with our brands over the last 45 years and leveraging the recognition of the Ghent brand.”

The transition to one brand has already begun with full implementation expected to be completed early in 2023. Partners can expect to see easier quoting, ordering, communication, and general ease of doing business with Ghent. In the coming months, Vividboard will evolve into Ghent Healthcare. All of Waddell’s product collections will maintain the same names, becoming available directly through Ghent under the Waddell Display Collection.

“Our founders started with a mantra: Service to the customer, service to the employee, service to the community,” said Scott Bowers, Vice President of Product. “That is at the forefront of every decision we make. We want to make it as easy as possible to buy, install, and come back to us for all your glassboard, whiteboard, and display solutions, to name a few.”

To accommodate rapid growth, earlier this year, an expanded production facility was opened allowing for the consolidation of all operations to one central, northern Cincinnati location. The additional 36,000 square feet of production space was added to the existing 100,000 square foot facility. The addition also expanded shipping dock capacity for greater access and on-time delivery as well as providing warehousing space for raw materials to further enable best-in-class lead times and product availability.

Our team, brand representatives, and dealers are excited to experience “The New Ghent” and what the next 40 years will bring. Ghent is laser focused on creating innovative products which shape the way we communicate and the way we work. Communicate, Collaborate, Learn will continue to be the theme behind the Ghent brand, continuing to focus on highly desired visual communication and collaboration products.

“I am excited by the strength of the Ghent brand and our ability to fully leverage the capabilities of our team,” added John D’Agostino, President. “The consolidation of our brand offering will accelerate our growth, creating a one-stop shop for visual communications solutions, and a unique position in the evolving commercial furnishings marketplace.”