Foscarini’s VITE Exhibition on Display at New York Showroom
VITE represents a change of vision and a shifted perspective for the lighting brand Foscarini - an evolution in the way the company references and visualizes its products. VITE reflects a desire to make people the central focus of the narrative about design. The project discusses light, not from the perspective of the lamp, who designed, developed, and produced it, but from the perspective of those who live with it inside their own spaces, in their homes.
On display at the brand’s New York flagship showroom, Foscarini narrates this human-centric vision by offering a setting to experience the photographic works with accompanying lighting designs.
Products on display include Lumiere by Rodolfo Dordoni, Gregg by Ludovica+Roberto Palomba, MITE Anniversario and Twiggy by Marc Sandler, Plena by Eugenio Gargioni and Guillaume Albouy, Sun - Light of Love by Tord Boontje, Caboche by Patricia Urquiola and Eliana Gerotto, Aplomb by Lucidi Pevere and Spokes by Garcia Cumini.
Visitors are taken through the various scenes, as they are transported inside real homes in Copenhagen, New York, Naples, Shanghai, and Venice by Gianluca Vassallo (artist, photographer and videographer) and Flavio Soriga (writer). The central focus of the images is not the products but the human beings, leaving viewers to gaze into and roam around the private spaces of the individuals. Not the seemingly unreachable and highly stylized homes of typical interior shoots, VITE depicts homes that are lived-in in their everyday settings.
The VITE exhibition highlights Foscarini’s shift in viewpoint towards showcasing their lights in a more intimate, private dimension, in spaces where lamps are inserted in a very natural way as part of the experience of real people in their own homes.
“Every time the door has been opened to one of the lives I have photographed over the last few months, I have pursued a Sunday from forty years ago, which exists inside me. I have searched for the wonder of that particular light I experienced at the age of six, in a totally new house, with the smell of fresh paint to welcome us, and the sound arriving from upstairs. Which was simply the light I imagined crossing the life of whoever it was that lived up there.” (Gianluca Vassallo)
The VITE project will be on display from now until May 2022 at the Foscarini Spazio Soho Showroom, the brands New York flagship showroom. To view the virtual tour of the showroom please visit https://virtualtourspaziosoho2.foscarini.com/.